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Nathan Shedroff

Author and Experience Strategist

About Nathan Shedroff

Speaking at the conference

Continuous Strategy: Why Designers Need to Get Strategic

Strategy is in Crisis and designers are perfectly situated and skilled to help resolve and evolve how businesses create their strategies. The is because, at the heart of great strategy, are all the things that designers already know: foremost design research. With a little tweaking, designers can extend the value of what they already do so that it applies to the entire organization’s direction and not merely that of its products and services. This talk will discuss how designers can increase their impact and up the conversations and influence they have with their peers.

Q&A with Nathan Shedroff

Jeremy will take your questions for Nathan.
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Continuous Strategy: Why Designers Need to Get Strategic

• Practice the basics of better strategy and learn where user research is critical.
• Learn both how your peers approach strategy, where it falls short, and how to correct it.
• Identify where you current practice intersects, builds, and supports corp strategy in your organization.


We have a range of passes available to suit every schedule.

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