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Bruce McCarthy

Founder , Product Culture

About Bruce McCarthy

Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through forums, workshops, advising, and private coaching. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.

Masterclasses

Outcome-Based Roadmaps

Roadmaps get the blame for over-promising and either delivering late or delivering underwhelming results (or both). In this hands-on masterclass, product leader Bruce McCarthy walks you through his process for building a product roadmap, by establishing your product’s vision and aligning on your product themes, and prioritising your roadmap with business objectives, gaining buy-in across stakeholders, and maximising your team’s impact.

This masterclass is based on his best-selling book “Product Roadmaps Relaunched: Setting Product Direction While Embracing Uncertainty.” Bruce will teach you how to build a product roadmap that works for you and how you can relaunch roadmapping in your organisation.

You’ll take away a roadmap for a fictitious product, new skills and frameworks to help you make your roadmap work for you in your organisation, new connections, and confidence in your roadmap-building abilities.

Book Bruce McCarthy's masterclass

Outcome-Based Roadmaps

Roadmaps get the blame for over-promising and either delivering late or delivering underwhelming results (or both). In this hands-on masterclass, product leader Bruce McCarthy walks you through his process for building a product roadmap, by establishing your product’s vision and aligning on your product themes, and prioritising your roadmap with business objectives, gaining buy-in across stakeholders, and maximising your team’s impact.

This masterclass is based on his best-selling book “Product Roadmaps Relaunched: Setting Product Direction While Embracing Uncertainty.” Bruce will teach you how to build a product roadmap that works for you and how you can relaunch roadmapping in your organisation.

You’ll take away a roadmap for a fictitious product, new skills and frameworks to help you make your roadmap work for you in your organisation, new connections, and confidence in your roadmap-building abilities.

Book Bruce McCarthy's masterclass

Tickets

We have a range of passes available to suit every schedule.

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