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Margot Bloomstein

Principal, Brand & Content Strategy Consultant, Speaker, and Author , Appropriate, Inc.

About Margot Bloomstein

Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a popular speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. They include Al Jazeera America, the American Montessori Society, the American Veterinary Medical Association, Harvard University, Lovehoney, Pitney Bowes, and Sallie Mae. The creator of BrandSort, she developed the message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust. Find her on Twitter at @mbloomstein and get Trustworthy at


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