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Molly Norris Walker
Head of Design & User Research , InfluxData
About Molly Norris Walker
Molly is a serial head of design at high-growth startups. She has been on a learning journey taking new initiatives from concept to market across four continents with human-centered design and agile methodologies. She is passionate about elevating tech successes outside of Silicon Valley. Before startup land, Molly was a lead designer at Pivotal, IDEO.org, The World Bank, ABC News, and Washington Post Newsweek Interactive. She holds a Masters Degree from the Oxford Internet Institute. Her home base is a small island, and she’s an avid beachcomber.
Speaking at the conference
Practical Growth Design: Crafting Growth Funnels & Loops
Undeniably, growth design is an up and coming discipline. Let’s go beyond the theory to the practical, less-visible design and testing that goes into turning a product into its own growth engine. Crafting Growth Funnels & Loops is an excerpt from the book Design-Driven Growth, which answers the question, “I’ve launched - now what?” It’s relevant to hands-on product shapers, who care about advancing the business through user experience. This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors. This talk features real-world case studies that emphasize low-cost and easy starting points to begin in your growth journey. Talk Objectives: Learn how to develop a menu of core actions that add business value and can engage users at various levels of commitment Learn how to craft core user journeys that tap existing users to bring others into your platform Learn how to A/B test steps of a growth funnel or loop. Learn how to segment users by behavior in-product and serve them the next most appropriate core action across channels
Q&A with Molly Norris Walker & Melissa Smith (PhD)
Jeremy will take your questions for Molly and Melissa.
We have a range of passes available to suit every schedule.