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Tom Greever

Author of 'Articulating Design Decisions'

About Tom Greever

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication all over the world, including Porsche, Microsoft, Facebook, the BBC, and more.

Speaking at the conference

Solving the Whole Cube Stories of Articulating Design Decisions

Whether you realize it or not, the way you talk about the design of your product can be just as important as the problems it solves. The ability to effectively articulate design decisions is critical to the success of every product. But from simple psychology to outright deception, not all tactics are created equal. We need to find ways to be persuasive with stakeholders without being disingenuous. Actually, the same approaches we champion with users of our products are also helpful in our meetings about design. Join us for this inspiring talk as Tom shares stories from throughout his career that demonstrate practical principles to help you communicate your product decisions to stakeholders in a way that’s effective.

Q&A with Tom Greever

Jeremy will take your questions for Tom.

Book your conference pass


Articulating Design Decisions

Talking to people about design might seem like a basic skill, but it can be difficult to do well. And, in many cases, how you communicate with other designers, stakeholders, clients, or executives is more critical than the designs themselves.

Based on the book Articulating Design Decisions, this masterclass focuses on principles, tactics, and actionable methods for helping you talk about design to other people for the purpose of getting agreement to move forward. Topics include developing empathy for stakeholders, designing better design meetings, and responding to design feedback. You’ll participate in discussion, work on activities, and come away with a toolset of templates and documents to put these principles into practice right away.


We have a range of passes available to suit every schedule. All the conference and festival content will be available on-demand for three months after the event.

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