The three-day conference is centered squarely around interaction and product design, so is perfect for designers of all levels. There will be talks on everything from user research and product strategy through to UX writing, multi-variant testing and growth design. Spread over three afternoons (or mornings if you’re in the US), it’ll be a combination of over a dozen short talks, live Q&As, and panel discussions.
Talks and Q&As will be recorded and available for you to watch in your own time. To ensure content is as accessible as possible we will have live transcriptions during the event and pre-recorded content will be captioned.
The timings of the sessions are shown in BST (UK time). Please note the schedule is subject to changes as we finalise the line-up.
Day three of the UX Fest Conference is all about designing for growth. We’ll go behind the scenes of how some of our leading brands have scaled and will learn effective strategies for building better products at pace.
A few words from our host on the day ahead.
When new users arrive at your product, their onboarding experience is the process that welcomes and guides them. But, in the pursuit of optimizing acquisition, conversion, or completion rates, teams often reduce user onboarding to a brief, standalone flow, disconnected from the larger product and missing out on its potential to guide new users towards lasting success.
In this talk, you’ll get an overview of what it takes to design a better user onboarding experience through guided interaction. We’ll cover how onboarding fits into the user journey, the basics that underpin any good onboarding experience, and how guiding users through interaction is a more effective strategy than relying on passive instruction or unsupported immersion. At the end, you’ll recognise that designing a better onboarding experience helps you design a better product overall.
Jeremy will take your questions for Krystal.
Time for a break from sitting down. Take a walk if you can, and grab a drink (hot, cold, long or short). We'll be back in 30 minutes.
What is a Growth Designer? Challenges? Best methods to decide what experiments to run? What strategies/ best practices do you have to move fast? What metrics do you track? How is growth product, engineering and design different from non-growth roles in your company? How do you connect macro hypotheses you have about the market to small-scale, iterable experiments you can run? How do you map out testing where/if/how your product was getting adopted? What user research techniques did you find extremely valuable? How do you prioritize experiments? Acquisition? Activation? Learning? How do you balance user feedback with data, particularly when the two don’t agree? How do you decide, evaluate and iterate on their metrics?
Funny/sad examples of dark patterns.
Expanding the definition of dark patterns.
Breaking down the definition.
The psychological principles that make dark patterns "dark".
Why dark patterns are bad for products.
Some things we can do as UXers to combat dark patterns/advocate against their use.
Jeremy will take your questions for Fonz and Melissa.
Time for a break from sitting down. Take a walk if you can, and grab a drink (hot, cold, long or short). We'll be back in 30 minutes.
Undeniably, growth design is an up and coming discipline. Let’s go beyond the theory to the practical, less-visible design and testing that goes into turning a product into its own growth engine.
Crafting Growth Funnels & Loops is an excerpt from the book Design-Driven Growth, which answers the question, “I’ve launched - now what?” It’s relevant to hands-on product shapers, who care about advancing the business through user experience.
This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.
This talk features real-world case studies that emphasize low-cost and easy starting points to begin in your growth journey.
Talk Objectives:
Learn how to develop a menu of core actions that add business value and can engage users at various levels of commitment Learn how to craft core user journeys that tap existing users to bring others into your platform Learn how to A/B test steps of a growth funnel or loop. Learn how to segment users by behavior in-product and serve them the next most appropriate core action across channels
Jeremy will take your questions for Molly.
A few words from our host about the highlights from today and the next UX Fest activities.
We have a range of passes available to suit every schedule. All the conference and festival content will be available on-demand for three months after the event.