Stay home and level up

We’ve created a programme of 90-minute masterclasses on some of the most in-demand topics in our field. Led by industry experts, this is an opportunity for you and your team to learn a host of new skills, like running better workshops, becoming more strategic, growing your influence and more.

Individual masterclass are available to book for just £100 +VAT.

Masterclasses will run on Tuesday 8, 15 & 22 from 2.30pm - 6pm BST. That's 6.30am - 10am PDT and 9.30am - 1pm EDT. The timings on this website are shown in your local timezone. These sessions are designed to be experienced live. Access to the masterclasses is via the UX Fest event hub - joining instructions will be sent out via email.

For any questions about masterclasses please drop us a line on

Masterclass options - week One

Using scenarios to move from research to design

Katie Wishlade   Principal UX Designer , Clearleft
Maite Otondo   Design Researcher , Clearleft

Design is rooted in context. The stories we use to describe a context can make a seemingly nebulous problem tangible or can ground an idea in reality. During this masterclass we will discuss a scenario-based approach for embedding real-life contexts and stories throughout the final stages of research and early stages of the design process.

This flexible technique can support different activities at different stages of design:

  • Communicating the context (people, process, environment) surrounding a problem
  • Aligning stakeholders around the problem area
  • Contextualise conversations around the opportunity and solution
  • Communicate a solution's value and ultimate purpose

You will learn when to use scenarios and how to create and adapt them to suit your changing needs. You will also learn practical tips and advice in order to help you apply this technique effectively.

Resolving conflict to achieve win-win outcomes

Trenton Moss   Head Coach , Team Sterka

We disagree with colleagues all the time, every day. Sometimes in a very small way, so resolving the conflict is easy. And sometimes the disagreement is much larger, so resolving the conflict can be really difficult.

In this masterclass, Trenton will walk you through Team Sterka’s PLEASE framework. The framework gives you all the practical tools you need to resolve conflict. You’ll learn to achieve win-win outcomes that everyone buys into, and to make other people love solving problems with you.

Specifically, the masterclass will show you how to:

  • Raise an issue in a way that doesn’t get the other person’s back up
  • Use advanced listening skills to get to the root cause of the other person’s needs
  • Strongly assert your needs in a non-threatening way
  • Collaboratively come up with win-win outcomes that everyone buys into

Trenton’s remote workshops are always high-energy and super-interactive. Expect lots of group work, roleplays, live demos, interactive polls and group chat - all based around the challenges you face day-to-day. Strictly no lectures and no slides.

Editing Lenses for Design and Business Writing

Scott Kubie   UX Consultant and Author

A secret experienced writers know well is that the good stuff comes after your first draft. Much of writing is ultimately re-writing — taking those notions, sketches, bullet points, and rough drafts and working them like dough into something worth baking.

In this interactive session, you’ll get hands-on experience with a set of "editing lenses" you can use to improve the clarity, impact, and thoughtfulness of nearly any piece of writing. Bonus: They’re also good for catching silly mistakes before a client sees them. Whether you write customer-facing UI copy or just the occasional project update memo, this masterclass is sure to add a few tools to your writing toolbelt to make it easier.

Design for Trust: Our Opportunity, Our Responsibility

Margot Bloomstein   Principal, Brand & Content Strategy Consultant, Speaker, and Author , Appropriate, Inc.

Cynicism is easy. Hope takes work. Trust bridges the distance between them, and designers have a unique opportunity to foster it. Consumers and citizens alike have lost confidence in services, science, government, brands, interfaces—and in themselves, when they need to assess information or make decisions. But designers, writers, and marketers are well-positioned to beat back cynicism by how we educate users. Discover how your choices in content and design can empower people and renew their sense of trust. We’ll dig into a broad range of examples in publishing, retail, government, and software to explore a bold vision for the future. You’ll leave with a tactical, three-part framework to nurture user confidence, renew trust in your organization—and even strengthen society itself.


  • Act as creative director to rework the content and design decisions to maintain customer loyalty over time and across channels
  • Discuss how to determine the right volume of information to build trust—and how it’s linked to user confidence
  • Explore what it means for brands to “prototype in public” and use vulnerability as a strength that turns customers into fans

Integrating Systems Thinking with Design Processes and Methods

Sheryl Cababa   VP of Strategy , Substantial

When designers focus primariy on users, we become susceptible to having a narrow point of view. When tackling complex design problems, the user is just a single player in a series of causal and correlating events. How do you go beyond human-centered design to approach systemic problems? In this session, you’ll be introduced to the tenets of systems thinking, the core methods that you as a designer can integrate into your practice, and creative ways to think beyond direct user experiences.

Storytelling for Decision-Making

Ryan Rumsey   Founder , Second Wave Dive

Not all stories are the same. When you’re trying to influence decisions, you need to become less verbose while sharpening your message. While the narrative storytelling structure has served designers well over the years, there’s one critical situation where that structure falls flat—the decision-making meeting. In that meeting, nobody wants to be inspired or sit through your 70 page deck. They want to know the rationale and argument behind your recommendation. And you want to create some much needed tension so your colleagues pay attention. In this workshop, you’ll learn a pragmatic structure used in board rooms across the world and leave with the confidence to apply that structure on Monday.


We have a range of passes available to suit every schedule. All the conference and festival content will be available on-demand for three months after the event.